Seth Godin: Permission Marketing: Turning Strangers into Friends and Friends into Customers

Permission Marketing: Turning Strangers into Friends and Friends into Customers


Description

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

In picture-perfect Rosewood, Pennsylvania, ash-blond highlights gleam in the winter sun and frozen lakes sparkle like Swarovski crystals. But pictures often lie--and so do Rosewood's four prettiest girls.Hanna, Aria, Spencer, and Emily have been lying ever since they became friends with beautiful Alison DiLaurentis. Ali made them do terrible things--things they had to keep secret for years. And even though Ali was killed at the end of seventh grade, their bad-girl ways didn't die with her. Hanna's on a mission to corrupt Rosewood's youth, starting with a very attractive sophomore. Aria's snooping into her boyfriend's past. Spencer's stealing--from her family. And pure little Emily's Permission Marketing: Turning Strangers into Friends and Friends into Customers download ebook abstaining from abstinence.The girls should be careful, though. They thought they were safe when Ali's killer was arrested and A's true identity was finally revealed. But now there's a new A in town turning up the heat. And this time Rosewood is going to burn.


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Author: Seth Godin
Number of Pages: 256 pages
Published Date: 05 Feb 2007
Publisher: SIMON & SCHUSTER
Publication Country: New York, United States
Language: English
ISBN: 9781416526667
Download Link: Click Here
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